You are not a CEO, bitch!

Facebook is moving into digital commerce, a move in direct competition with Amazon; but the problem is that Facebook does not have the only weapon that makes Amazon efficient, its customer service. Amazon was not built feeding people's ego to create its monumental base, but with the efficiency that only a good customer service can offer, as the last redoubt of capitalism. The emergence of Facebook was completely disruptive, taking advantage of the Google crisis due to its excessive confidence; because not regulating the behavior of its subscribers in Blogger, made it too harmful for the social relationships in which it consisted. 

Like Google, Facebook dismissed the logistical weight of a customer service in favor of its gigantism; but unlike Google, it does not offer a series of services with which to amortize the loss of prominence of Blogger. Google is Chrome and YouTube and even Google One, with a poor costumer services but still responding to e-mails; contrary to Facebook, which from the outset warns you that it remains for them whether they communicate with you or not. It is difficult to defend a company like Amazon, which irresponsibly ruined the commerce —and with it the industry— of the book; but it is about the efficiency with which they were able to do it, because ultimately it is corporate capitalism, and not some form of socialist paradise. 

The detail here is the arrogance, as a deficiency with which the technological giants were born; even more serious, in the case of Facebook, due to the extreme youth with which they succeeded. That youth undoubtedly deprived them of experience in their most important resource, that of human relationships; and that is why they only know the strength with which they were born, in that natural and insane bravado that is youth. The most important thing here is the difference, for which Google and Amazon do satisfy real needs with their technology; and they do it with some efficiency, because the plasticity of that technology, because its better or worse costumer service. 

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That is not the case with Facebook, which is most likely to position itself in that commercial interest; but because as artificial as it may be, that need created by them still exists, and is tremendously popular. The problem is going to be the disruption, when that enormous machinery cannot respond to the multiple specific problems of a trade structure; simply because it lacks costumer service, and if it fixes that lack it will still lack the culture that makes it efficient. 

Of course you can go through third parties, it cannot be otherwise; but a new set of problems is still going to be created, and difficult to overcome given their lack of a culture of real service aimed at satisfying real needs. Tt is said that when Zuckerberg opened his offices he made a badged saying "I’m a CEO, bicth"; but recovered from the initial chock, we can say him that “what we see here is a bully and not a CEO, bicth”.